It is official; EMERCE confirms: BOOKINGS is dying

One more crippling bombshell hit the already beleaguered BOOKINGS community when EMERCE confirmed that BOOKINGS market share has dropped yet again, now down to less than a fraction of 1 percent of all room sales. Coming on the heels of a recent horecasite.nl survey which plainly states that BOOKINGS has lost more market share, this news serves to reinforce what we've known all along. BOOKINGS is collapsing in complete disarray, as fittingly exemplified by failing dead last in the recent Kamer van Koophandel Customer Satisfaction Survey.

You don't need to be a Kreskin to predict BOOKINGS' future. The hand writing is on the wall: BOOKINGS faces a bleak future. In fact there won't be any future at all for BOOKINGS because BOOKINGS is dying. Things are looking very bad for BOOKINGS. As many of us are already aware, BOOKINGS continues to lose market share. Red ink flows like a river of blood.

BOOKINGS NL is the most endangered of them all, having lost 93% of its core personnel. The sudden and unpleasant departures of long time BOOKINGS NL personnel Doug Ferguson and Erik Blom only serve to underscore the point more clearly. There can no longer be any doubt: BOOKINGS is dying.

Let's keep to the facts and look at the numbers.

BOOKINGS Europe leader Martin states that there are 7000 users of BOOKINGS Europe. How many users of BOOKINGS Americas are there? Let's see. The number of BOOKINGS Europe versus BOOKINGS Americas complaints is roughly in ratio of 5 to 1. Therefore there are about 7000/5 = 1400 BOOKINGS Americas users. BOOKINGS Asia cancellations are about half of the volume of BOOKINGS Americas cancellations. Therefore there are about 700 users of BOOKINGS Asia. A recent audit put BOOKINGS NL at about 80 percent of the BOOKINGS market. Therefore there are (7000+1400+700)*4 = 36400 BOOKINGS NL users. This is consistent with the number of BOOKINGS NL cancellations.

Due to the troubles of Leisure Planet, abysmal sales and so on, BOOKINGS NL went out of business and was taken over by DirectLease who sell another troubled website. Now DirectLease is also dead, its corpse turned over to yet another collection agency.

All major surveys show that BOOKINGS has steadily declined in market share. BOOKINGS is very sick and its long term survival prospects are very dim. If BOOKINGS is to survive at all it will be among travel website enthusiasts. BOOKINGS continues to decay. Nothing short of a miracle could save it at this point in time. For all practical purposes, BOOKINGS is dead.

*Fact: BOOKINGS is dying*